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Wattle Day Association Inc. Strategic Plan 2020 – 2022

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Wattle Day Association: Strategic Plan 2020 – 2022

Why we exist

The aims of the Wattle Day Association Inc. are to promote:

  1. National Wattle Day (1 September) as a celebration of Australia and its people;
  2. The Golden Wattle (Acacia pycnantha) as our national floral emblem and a unifying symbol for all Australians.

 

Key areas we will focus on to achieve our aims

During the three years 2020 – 2022, the Association will advance these aims by focusing on the following key areas:

  1. Promote National Wattle Day (NWD) as Australia’s principal day of national celebration or as a complement to Australia Day celebrations;
  2. Develop and expand WDA’s digital presence and impact (i.e. existing WDA website, WDA Facebook page and to be developed - Instagram), with a focus on building networks of “Friends/Supporters” able to be engaged as an advocacy resource;
  3. Continue to build strong relationships with WDA members and other groups, including key stakeholder organisations and other wattle advocacy groups;
  4. Work with key tourism groups to advance the awareness and promotion of Golden Wattle as the national floral emblem and National Wattle Day (1 September).

 

Specific initiatives we will take for each area of focus

  1. Promote National Wattle Day as Australia’s principal day of national celebration or as a complement to Australia Day celebrations
  • The Association will meet and brief Parliamentarians and national leaders on Wattle as the pre-eminent national symbol and the potential for National Wattle Day (NWD) to help resolve the debate around Australia Day (26 January that marks the arrival of British convict ships in NSW) and an appropriate National Day of celebration;
  • Capitalise on on-going debate around local councils’ disengaging from Australia Day by preparing a Background Paper on how Wattle and National Wattle Day can help resolve the debate around Australia Day and its potential as an appropriate National Day of celebration; and
  • Identify potential major corporate sponsors of national iconic status and willingness to participate in a nation-building project. Sponsorship sought would aim to provide funding for the Association to undertake major national promotion of Wattle and National Wattle Day and provide a robust administrative and resource basis for the Association to grow and support a nationwide supporter base.

 

2. Develop and expand WDA’s digital presence and impact

  • Continue to use and grow our internet reach through an enhanced Wattle Day website and social media (Facebook) and the on-going development of the Wattle and Wattle Day resources, information and promotional capabilities;
  • Prepare a development plan and costings for growing WDA’s on-line capability for use as the basis of funding submissions;
  • Encourage members to form local, community-based networks of people with interests in Wattle to promote Wattle and related activities and promote those networks as Wattle support groups of around the country; and
  • Prepare summary background information for website posting, on the historical significance and story of Wattle and Wattle Day as a member and public resource.

 

3. Continue to build strong relationships with other key groups

  •  Meet with ACT Government representatives to put case for funding grant and recognition of the contribution that WDA makes through Australian Citizenship ceremonies and other activities;
  • Nurture and build on established relationships with the Governor-General of Australia, State Governments and local councils to promote linkages between Wattle/National Wattle Day and Citizenship Ceremonies and other occasions of national celebration;
  • Maintain linkages with Wattle interest groups (including Wattle inspired and/or related organisations) around the country and continue to serve as an information and resource centre for National Wattle Day events and activities nation-wide;
  • Continue to grow and nurture key strategic relationships and alliances with relevant organisations, including Aboriginal groups and representative bodies, Reconciliation Australia, other Wattle advocates, such as author Maria Hitchcock and broadcaster Ian McNamara (ABC Australia All Over) and the Group Leader (Bill Aitchison) of the Acacia Study Group (Australian Native Plant Society (Australia) Inc (ANPS.) and;
  • Provide information on becoming a WDA member at the reception areas of key organisations (such as the Australian National Botanic Gardens (ANBG), and national Arboretum Canberra (NAC)) for celebrating wattle and NWD.

 

4. Engage with tourism organisations

  • Consolidate relationship developed with ACT Government and tourism industry contacts and build links to national tourism agencies to maximise promotion opportunities for Wattle as pre-eminent national symbol and National Wattle Day;
  • Further develop ideas and promotion of Canberra as Australia’s Spring Capital;
  • Advocate for Wattle Welcome and National Wattle Day(1 September) signage at airport, railway and bus terminals around Australia;
  • Develop (historical and cultural) ideas relating to Wattle (as a symbol of Australia and as a species) with connections or links to tourism and;
  • Encourage members to engage at a community level with local councils re wattle featured Citizenship Ceremonies and with tourism bodies re promotion of National Wattle Day events and activities.

 

26 June 2020


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