Wattle Day Association Inc. Strategic Plan 2016 – 2018
Why we exist
The aims of the Wattle Day Association are to promote:
- National Wattle Day (1 September) as a celebration of Australia and its people, and
- The Golden Wattle (Acacia pycnantha) as our national floral emblem and a unifying symbol for all Australians.
Key areas we will focus on to achieve our aims
During the three year period 2016 – 2018, the Association will advance these aims by focusing on the following key areas:
a) Actively pursue sources of funding and sponsorship for promotion of the Association’s aims;
b) Build and nurture relationships with key strategic groups and stakeholders;
c) Grow membership and interest networks; and
d) Generate ideas and information and promote events/activities relating to the Golden Wattle as Australia’s national floral emblem and the celebration of National Wattle Day.
Specific initiatives we will take to progress these objectives
Under each of the above key areas the Association will pursue the following initiatives:
A. Actively pursue sources of funding and sponsorship for promotion of the Association’s aims:
- Identify 2 or 3 target commercial organisations and then make approaches for funding and sponsorship assistance;
- Develop a Pitch Statement to put to target organisations making the case for funding and sponsorship support and what could be achieved by it;
- Meet with ACT Government representatives to put case for funding grant and recognition of contribution WDA makes through Citizenship ceremonies and other activities;
- Identify and enlist the support of a Patron for WDA;
- Advocate for Wattle Welcome signage at airports.
B. Build and nurture relationships with key strategic groups and stakeholders:
- Continue to build, extend and nurture relationships with key Aboriginal & Torres Strait Islander organisations and advance acceptance of National Wattle Day as an inclusive celebration for all Australians;
- Meet with key national parliamentary and civic figures to build profile of the Association and understanding of its role and the potential of Wattle as the great unifying symbol for Australia;
- Prepare advocacy plans for individual meetings with identified key national parliamentary and civic leaders so that representations made on behalf of the Association are consistent and presented cogently (what we offer the country and what we need them to do for us);
- Nurture and build on established relationships with the Governor-General, State Governments and local councils to promote linkages between Wattle/Wattle Day and Citizenship Ceremonies and other occasions of national celebration;
C. Grow membership and interest networks:
- Seek to link with other organisations of similar interests to WDA to grow shared linkages and common memberships;
- Maximise the reach and interest generated by the Association’s website to engage with demographic groups that are atypical to the current membership in terms of demographics and diversity;
- Develop and implement strategies to grow ‘digital membership’ and establish Friends Networks and Facebook ‘likes’.
D. Generate ideas and information and promote events/activities relating to the Golden Wattle as Australia’s national floral emblem and the celebration of National Wattle Day:
- Continue to use and grow our internet reach through an enhanced Wattle Day website and social media (Facebook) and the on-going development of the Wattle and Wattle Day resources, information and promotional capabilities;
- Approach tertiary institutions for collaboration and engagement that would offer WDA as a case study for students to work with in relation to promotional, media (including social media) and Public Relations programs;
- Maintain linkages with Wattle interest groups (including Wattle inspired and/or related organisations) around the country and continue to serve as an information and resource centre for events and activities nation-wide.